ANALYSIS The White House: The tactics, and politics, of deflecting media attention
Written by Mark Hand
Published on August 01 2005
The Karl Rove controversy has the Bush administration in full crisis communications mode, and offers an intriguing study of PR inside the Beltway.
The controversy surrounding whether White House officials participated in the outing of an undercover CIA operative has spawned a wide array of face-saving PR moves by the various actors in the drama. The strategies all have one thing in common - they hinge on the credibility of the Bush administration and its Democratic rivals.
The actors include White House officials, congressional Democrats, and the press, particularly one member who has been sent to a Virginia jail for refusing to reveal her sources to a special prosecutor.
The controversy will be drowned out by the Supreme Court nomination and events such as the bombings in London and Egypt.
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