Yeah, you have to be really smart to start smoking cigarettes, so that is why they target young people. Take a look at how grownup the tobacco execs think we look and who they want to get smoking. Someone who'll be a lifer!
A Camel in a Skirt Still a Femme FataleTopics: health | marketing | tobacco | women
Source: New York Times, February 15, 2007
R.J. Reynolds caused a stir recently by unveiling new female-targeted Camel cigarettes, "Camel No. 9." Camel cigarettes have for years been targeted at the "virile segment" -- male smokers whom RJR thinks respond to ads that feature pictures of macho men climbing mountains, fording rivers and such. RJR's targeting of women is not new, however. They have intensely studied women for decades, even to the point of hiring a female psychophysiologist to determine the effects of the menstrual cycle on the "positive aspects of smoking specific to women." RJR's "Project VF" (for "Virile Female") targeted a new cigarette brand toward less-educated, low income or unemployed women who tend to wear blue jeans, whose favorite TV characters are "bitches" and who like to attend tractor pulls and monster truck rallies. This led to "Dakota" brand cigarettes, since discontinued. Women from around the country wrote to RJR to protest the brand, but RJR didn't learn from all the offense it generated. Camel No. 9, just as offensive, uses pink packaging and flowery ads, which will run in Cosmopolitan, Flaunt, Glamour, Vogue and W., to once again target women.
Just like the alcohol industry, they should
put pictures of people who have had a lifetime of joy and machissimo, lying in their deathbeds with tubes hooked up to machines to show how macho they really are.
Cough cough cough. Wanna shot a fireball and a cancer stick?
Good news for smokers. An artificial lung is on the way so light up and we hope we'll have this hot item for you when and if you need it.
Happy smoking and don't worry! We'll be ready for you to spend more money to fix your health when it goes wrong.