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 Post subject: Netflix Price Increase: Netflix To Charge More For Some Plan
PostPosted: Mon Nov 22, 2010 6:52 pm 
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Netflix Price Increase: Netflix To Charge More For Some Plans


LOS GATOS, Calif. — Netflix introduced a new plan Monday that, for the first time, relies solely on video streamed over the Internet rather than the DVDs that it has mailed to customers since the company was founded more than a decade ago.

The shift demonstrates how quickly consumers have transitioned from physical media players to digital entertainment that can be browsed, watched again, or discarded without ever having handled a disk.

The company has already said that its members are watching more content streamed over the Internet than on DVDs. To keep customers happy, the company said it will spend more to license streaming content this quarter than it will on buying DVDs.

"We are now primarily a streaming video company," co-founder and CEO Reed Hastings.

And Netflix said it will also raise prices on plans that include physical DVDs.

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