"News that's not known, or not known enough."
Corporations own every major newspaper, every TV and radio station, and every major media outlet in America. They offer "objective journalism," but not because feigning impartiality is somehow "ethical." It's simply the strategy that offends the fewest advertisers, draws the largest audience, and makes the most profit.
There's nothing wrong with making an honest profit, but profit is not the motive here. No corporation owns Unknown News, and we're not doing this to turn a profit, so we don't pretend to be "objective journalists."