Keith Olberman has helped MSNBC do a much better job of reporting the news. His viewers proved that not everybody
on the planet is watching Faux. I know far too many people still are
, though. If the Fairness Doctrine is ever reinstated, Fox News will have a very, very big problem!
Olbermann's show, Countdown, posted the largest gain, 76%, in total viewers (52% in viewers aged 25 to 54) for the first quarter of 2007 over the first quarter of 2006 in the 8pm timeslot, while O'Reilly's gains during that period were 5%, Nancy Grace's 12%, and Paula Zahn's suffered a loss of 10%. Overall, O'Reilly still commanded the largest number of total viewers for that time slot in the first quarter of 2007 with nearly 2,391,000 viewers versus Olbermann's 713,000. In the age 25-54 demographic, O'Reilly had 507,000 viewers versus Olbermann's 250,000. By the end of March, Olbermann's ratings had fallen 21% since November 2006 and the show had fallen to third place in the 8pm time slot behind Nancy Grace.By mid-April, Countdown had regained much of its rating loss and was jockeying for second with Nancy Grace and Paula Zahn. 
On February 16, 2007, MSNBC reported that Olbermann had signed a four year extension on his contract with MSNBC for Countdown, as well as the inclusion of another show set to air on NBC in the fall. The details of the show have not been fully disclosed, but Olbermann was quoted on air as saying it will deal with commentary segments similar to his "special comments", but not so politically-centric. He has referred to them as "essays."