The Sierra Club is taking on the kings of the soft-drink world.
The environmental group and the conservation group ForestEthics are running ads in USA Today this week that call on Coca-Cola and Pepsi to end their reliance on fuel derived from Canadian oil-sands crude when shipping their products around the U.S.
“Shipping soda to store shelves takes a lot of oil — in fact the soda industry is one of the biggest oil users in the United States,” say the ads, which were provided to POLITICO. The ads assert that “despite promises of sustainability,” Pepsi and Coke are using “one of the dirtiest oils on Earth, carbon-intensive Canadian tar sands.”
The ad targeting Coca-Cola will run in Atlanta, where the company’s headquarters are located. The ad targeting Pepsi will run in the Dallas area, where PepsiCo has some of its corporate offices.
The ads are part of the Sierra Club’s Tastes Like Tar Sands campaign, which specifically targets Coke and Pepsi.
“Your industry’s vehicle fleets total more than 100,000 cars and trucks,” the campaign, which is also sponsored by ForestEthics, says on its website. “Choices you make about … how your company sources oil, and the efficiency of your fleet, will have a direct effect on U.S. carbon pollution and will send powerful market signals about efficiency and extreme oil.”