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The Juneteenth Flag, Explained

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Junteenth flag

As the Juneteenth holiday approaches, you’ll start to see various symbols of Blackness across the country. Front lawns, apartment balconies, and clothing with the pan-African flag, “Black Power” fist, and other celebratory symbols will be everywhere. But did you know there’s a specific flag for Juneteenth?

In fact, it has a backstory that goes back to the late 1990s. Capital B spoke with Ben Haith, the flag’s creator, and others to learn more about its history and impact.

Haith, a community organizer and activist known better as “Boston Ben,” created the flag in 1997. In an interview with Capital B Atlanta, Haith said once he learned about Juneteenth, he felt passionately it needed representation.

“I was just doing what God told me,” Haith said. “I have somewhat of a marketing background, and I thought Juneteenth, what it represented, needed to have a symbol.”

Haith wasn’t impressed with the initial concept, but every Juneteenth holiday he would raise the flag near his son’s middle school in Roxbury, a majority Black community in Boston.


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