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Ouch! Germany replaces U.S. as country with best global image

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Germany replaces the USA as country with best global image

Germany has replaced the United States as the country with the best "brand image," according to a new study of 50 countries released Thursday.

The Nation Brands Index (NBI) survey by German-based market research firm GfK and the British political consultant Simon Anholt measured public opinion around the world on "the power and quality of each country's 'brand image.'"

Germany moved up to first place after coming in second in 2016. The U.S. dropped from top to sixth, with France, Britain, Canada and Japan taking spots two to five.

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