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You are here News Politics Big business takes on tea party over Common Core

Big business takes on tea party over Common Core

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Common Core standardsTea party activists have been waging war for months against the Common Core academic standards. Now, in a coordinated show of muscle, Big Business is fighting back — and notching wins.

The urgent effort stems from a sense among supporters that this is a make-or-break moment for the Common Core, which is under siege all over the country.

A coalition including the Business Roundtable and the U.S. Chamber of Commerce will launch a national advertising blitz Sunday targeted at Republicans skeptical about the standards. Spots promoting the Common Core will air on Fox News and other conservative outlets.

The campaign — a major ad buy that could last months — aims to undercut dire tea party warnings that the standards amount to a federal power grab, akin to Obamacare. The TV spots and online ads will project a positive tone, featuring teachers praising the Common Core.

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