Money makes decisions Sanity never would. Fear, too. This adage applies to an awful lot of things, most of them pretty awful -- like politics and Ebola. These are awful and also awe-filled, but not in a good way. The critical difference between politics and Ebola? It's possible to somewhat survive devastating, ignorant decisions by the country in politics, even Bush-league decisions. Ebola, on the other hand, starts at death, and goes downhill from there.
Both are bad systems, way out of control. Both operate in a wide range, anywhere from figuratively to literally lethal. Both score lower than body lice in approval ratings. Both clog up your TVs and radios. Plus, there are more similarities at fighting the two than you might first think.
Tell you what I mean: In my part of the world, when 19 snowflakes, by actual count, have hit the sidewalk around a local TV broadcast studio, an official Snow Emergency is declared, and live, round-the-clock coverage begins. The TV station's graphics department is alerted, and, inside of the time it takes to track and catch one snowflake in your mouth, a new, screen-blasting piece of artwork is created for broadcast, as a backdrop for the usual dizzy and ditzy, On the Spot, Eyewitness Action News-You-Can-Use, Eye-in-the-Sky anchor team.
Invariably, the graphic is muted and demure, modestly trumpeting out something like Snow Apocalypse Trauma Center Update Action Desk or something similarly boneheaded and jarring, sporting gigantic fonts touched up with icicle appendages for that chilling, but cutesy, You Are There feeling for the news anchor set.
Behind the scenes, as they are scrambling to get the character generator fired up and hail the Message Crawler Crew back from the tavern across the street, the crack marketing team is warming up in the playpen for a flurry of Snow Emergency calls to area businesses.
Their flaky pitches, of course, are all about the sudden bonus round of nearly endless local advertising time now available, falling like frosty manna from heaven, now that the station has dumped all network programming in order to run Snow Apocalypse coverage until further notice.
This is all done in the public interest, naturally. Sure.