From the 5th Circuit Court of Appeals, "... consumers, of course, have options, They can go to another broadband provider if they want to reach particular edge providers or if their connections to particular edge providers have been degraded.” Replace the term 'edge providers' with 'liberal media', and you get what this is all about. The three hard right corporate owners that control all the major markets can simply tell you what sort of material you can download from, or upload to internet. The phrase, "want to reach" means explicitly that they can block content at will.
The Court actually used the Libertarian rational that 'competition' will protect you. Good luck finding another broadband provider that won't also block the content that disagrees with their goals of a Neo-Feudalist America. Remember, they can block either end of the connection, if not outright, by pricing you out of business, and favoring those that they approve.