TV News LIES

Saturday, Oct 25th

Last update03:25:33 AM GMT

You are here News Domestic (USA) Attention, Shoppers: Store Is Tracking Your Cell

Attention, Shoppers: Store Is Tracking Your Cell

E-mail Print PDF

Stores tracking cell phonesLike dozens of other brick-and-mortar retailers, Nordstrom wanted to learn more about its customers — how many came through the doors, how many were repeat visitors — the kind of information that e-commerce sites like Amazon have in spades. So last fall the company started testing new technology that allowed it to track customers’ movements by following the Wi-Fi signals from their smartphones.

But when Nordstrom posted a sign telling customers it was tracking them, shoppers were unnerved.

“We did hear some complaints,” said Tara Darrow, a spokeswoman for the store. Nordstrom ended the experiment in May, she said, in part because of the comments.

Nordstrom’s experiment is part of a movement by retailers to gather data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps to learn information as varied as their sex, how many minutes they spend in the candy aisle and how long they look at merchandise before buying it.

More...


Most Recent Related Stories...


Gunman kills himself after opening fire on US high school

Gunman at high schoolA student opened fire at a school in Washington state on Friday. Police said the gunman...

Facing lawsuit, California oil train terminal to shut down

oil train terminal closedA legal victory in California this week over crude oil operations could have a spillover effect,...

Kansas court agrees with abortion shooting verdict

Scott RoederThe Kansas Supreme Court on Friday upheld the murder conviction in the killing of Wichita doctor...

Utah Supreme Court clears way for adoption by partners of same-sex spouses

Utah SC okays gay adoptionsThe Utah Supreme Court on Thursday lifted an order that had blocked spouses in same-sex marriages...
 
America's # 1 Enemy
Tee Shirt
& Help Support TvNewsLIES.org!
TVNL Tee Shirt
 
TVNL TOTE BAG
Conserve our Planet
& Help Support TvNewsLIES.org!
 
Get your 9/11 & Media
Deception Dollars
& Help Support TvNewsLIES.org!
 
The Loaded Deck
The First & the Best!
The Media & Bush Admin Exposed!