TV News LIES

Tuesday, Apr 28th

Last update07:53:16 PM GMT

You are here News Domestic (USA) Attention, Shoppers: Store Is Tracking Your Cell

Attention, Shoppers: Store Is Tracking Your Cell

E-mail Print PDF

Stores tracking cell phonesLike dozens of other brick-and-mortar retailers, Nordstrom wanted to learn more about its customers — how many came through the doors, how many were repeat visitors — the kind of information that e-commerce sites like Amazon have in spades. So last fall the company started testing new technology that allowed it to track customers’ movements by following the Wi-Fi signals from their smartphones.

But when Nordstrom posted a sign telling customers it was tracking them, shoppers were unnerved.

“We did hear some complaints,” said Tara Darrow, a spokeswoman for the store. Nordstrom ended the experiment in May, she said, in part because of the comments.

Nordstrom’s experiment is part of a movement by retailers to gather data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps to learn information as varied as their sex, how many minutes they spend in the candy aisle and how long they look at merchandise before buying it.

More...


Most Recent Related Stories...


Heavy National Guard presence in central Baltimore

Baltimore National GuardDozens of National Guard soldiers stood watch outside Baltimore City Hall and lined the streets at...

CIA manager who had been removed from his job is back

CIA's Jonathan BanksA top CIA manager who had been removed from his job last year for abusive management...

Texas strict voter ID law in U.S. Court of Appeals for decision

Texas ID law to Cout of AppealsThe U.S. Court of Appeals for the Fifth Circuit will consider on Tuesday whether to uphold...

Deeply conservative Wyoming loses its only ACLU chapte

ACLULinda Burt, the executive director of the Wyoming American Civil Liberties Union, had planned to push...
 
America's # 1 Enemy
Tee Shirt
& Help Support TvNewsLIES.org!
TVNL Tee Shirt
 
TVNL TOTE BAG
Conserve our Planet
& Help Support TvNewsLIES.org!
 
Get your 9/11 & Media
Deception Dollars
& Help Support TvNewsLIES.org!
 
The Loaded Deck
The First & the Best!
The Media & Bush Admin Exposed!