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You are here News Health Big Pharma Money Spent on Marketing Exceeds Drug Development Costs

Big Pharma Money Spent on Marketing Exceeds Drug Development Costs

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While knowing that the pharmaceutical industry spends nearly U.S. $57.5 billion on marketing and U.S. $31.5 billion on R&D, those that believe the industry is promotion based, and not entirely altruistic as the industry claims, have some proof to this claim.


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