Thursday, Nov 26th

Last update07:41:34 AM GMT

You are here News Journalism & Media Rush Limbaugh, Sean Hannity, Glenn Beck sell endorsements to conservative groups

Rush Limbaugh, Sean Hannity, Glenn Beck sell endorsements to conservative groups

E-mail Print PDF

Conservative groups pay radio hosts for endorsementsIf you’re a regular listener of Glenn Beck’s radio show and you wanted to contribute to a political group that would advance the populist conservative ideals he touts on his show, you’d have plenty of reason to think that FreedomWorks was your best investment.

But if you’re a fan of Mark Levin’s radio show, you’d have just as much cause to believe that Americans for Prosperity, a FreedomWorks rival, was the most effective conservative advocacy group. And, if Rush Limbaugh or Sean Hannity are who you listen to, you’d be hearing a steady stream of entreaties to support the important work of the Heritage Foundation.

That’s not coincidence. In search of donations and influence, the three prominent conservative groups are paying hefty sponsorship fees to the popular talk show hosts. Those fees buy them a variety of promotional tie-ins, as well as regular on-air plugs – praising or sometimes defending the groups, while urging listeners to donate – often woven seamlessly into programming in ways that do not seem like paid advertising.

“The point that people don’t realize,” said Michael Harrison, founder and publisher of the talk media trade publication TALKERS Magazine, “is that (big time political talk show hosts) are radio personalities – they are in the same business that people like Casey Kasem are in – and what they do is no different than people who broadcast from used car lots or restaurants or who endorse the local roofer or gardener.”


Most Recent Related Stories...

Reporter: Trump camp requiring bathroom escorts for press

Trump demands bathroom escorts for pressDonald Trump’s campaign is requiring journalists at rallies to have bathroom escorts, according to an NBC...

Three former Vatican officials and two journalists to face trial over Vatileaks

Journalists charged for Vatican leaksThe Vatican has formally charged five people in connection with leaking and sharing documents concerning the...

Greenwald Goes After CNN's Coverage Of Paris Attacks While On CNN

Glenn GreenwaldHow did CNN not see this interview going south?When CNN's "Reliable Sources" asked Glenn Greenwald, a...

Anonymous says it took down 5,550 Islamic State Twitter accounts

AnonymousHacker group Anonymous said it has taken down 5,500 Twitter accounts linked to the Islamic State...
America's # 1 Enemy
Tee Shirt
& Help Support!
TVNL Tee Shirt
Conserve our Planet
& Help Support!
Get your 9/11 & Media
Deception Dollars
& Help Support!
The Loaded Deck
The First & the Best!
The Media & Bush Admin Exposed!