TV News LIES

Tuesday, Jan 16th

Last update05:20:13 AM GMT

You are here News Journalism & Media Junk food advertisers may exploit TV loophole

Junk food advertisers may exploit TV loophole

E-mail Print PDF

Coke at American Idol judges tableCompanies that have pledged not to market unhealthy food and drinks directly to children may be turning to product placement on television shows instead of traditional ads to target youngsters, a new study showed.

This type of disguised advertising, including high exposure to sugary soft drinks on prime-time TV, is a major contributing factor to childhood obesity, according to the Yale University study released Tuesday.

"It is a very subtle message that kids aren't likely to get," said Jennifer Harris, a co-author of the study and director of marketing initiatives at Yale's Rudd Center for Food Policy and Obesity.

The Yale study aimed to quantify how many product placements appear on prime-time TV and also determine how many of those that kids actually see.

Researchers analyzed Nielsen media data from 2008 and found some 35,000 brand placements had appeared on prime-time television that year. Children tend to see about 14 traditional advertisements for food and beverages each day on television compared to one of these product placements, it said.

But children don't yet have the cognitive ability to understand that the popular soda, candy and snack brands they see on prime-time shows are a means of advertising.

"It is even more difficult for younger children to understand this is advertising and that it is persuading them to do something that isn't the best thing for them," Harris said.

Despite most major food companies pledging not to pay for unhealthy food ads in children's programing, brand appearances in prime-time shows and sportscasts viewed by a wide audience, including kids, is exposing them to these products anyway, Harris said.

More...


Most Recent Related Stories...


WSJ clashes with Trump over the accuracy of a quote about North Korean leader Kim Jong Un

Trump challenged by WSJ The White House late on Saturday criticized the Wall Street Journal, claiming the paper misquoted President...

MSNBC decision to not renew Joan Walsh's contract prompts backlash from hosts

Joan Walsh contract with MSNBC not renewed; hosts angry MSNBC will not renew a contributor contract with Joan Walsh, a national affairs correspondent for The Nation...

At least 81 journalists killed in 2017: report

81 journalists killed in 2017 At least 81 reporters were killed doing their jobs in 2017, as harassment and attacks on journalists...

Bill O’Reilly’s ‘Loofah’ Accuser Joins Defamation Lawsuit Against Him and Fox News

Bill O'Reilly's loofh accusers join lawsuitTwo former Fox News employees have joined a defamation lawsuit against the network and ex-star host...
 
America's # 1 Enemy
Tee Shirt
& Help Support TvNewsLIES.org!
TVNL Tee Shirt
 
TVNL TOTE BAG
Conserve our Planet
& Help Support TvNewsLIES.org!
 
Get your 9/11 & Media
Deception Dollars
& Help Support TvNewsLIES.org!
 
The Loaded Deck
The First & the Best!
The Media & Bush Admin Exposed!