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The Times to Sell Display Ads on the Front Page

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In its latest concession to the worst revenue slide since the Depression, The New York Times has begun selling display advertising on its front page, a step that has become increasingly common across the newspaper industry.

The New York Times Company, like newspaper publishers around the country, has taken several steps to cut costs and increase revenue in the last two years, including reducing staff through buyouts and layoffs, cutting the physical size of its pages, selling or closing subsidiaries and raising subscription prices.

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