On a brisk spring Tuesday in 1976, a pair of executives from the Sugar Association stepped up to the podium of a Chicago ballroom to accept the Oscar of the public relations world, the Silver Anvil award for excellence in " the forging of public opinion. "
The trade group had recently pulled off one of the greatest turnarounds in PR history. For nearly a decade, the sugar industry had been buffeted by crisis after crisis as the media and the public soured on sugar and scientists began to view it as a likely cause of obesity, diabetes, and heart disease.



At 6:11 p.m. on September 6, 2010, San Bruno, Calif. 911 received an urgent call. A gas station had just exploded and a fire with flames reaching 300 feet was raging through the neighborhood. The explosion was so large that residents suspected an airplane crash.





























