The billionaires who pass out the right-wing Kool-Aid are desperately trying to push the fantasy that they are going to act out Ayn Rand's novel, and leave us all to starve if we allow that Kenyan Socialist to raise their taxes by a couple of points. That's not what it's about of course.
These people will still have more money than they could ever burn if they tried. They're really afraid that the middle class will realize they've been screwed and start wanting their country back.