The Holocaust Museum LA on Saturday deleted a social media post stating in block letters that "'Never again' can't only mean never again for Jews," on an illustrated image of interlocking human arms of different shades.
"Standing with humanity does not betray our people," the following slide said. "It honours them."
Within a day, the post was gone, and they promised to "do better".
“We recently posted an item on social media that was part of a pre-planned campaign intended to promote inclusivity and community that was easily open to misinterpretation by some to be a political statement reflecting the ongoing situation in the Middle East. That was not our intent,” a later post said.
"It has been removed to avoid any further confusion," the museum added. "We promise to do better".
A screenshot of the original image released by the California museum was captured by Ryan Grim, co-founder of Dropsite News.
"Speechless. No words for this," he captioned in a post on X.
"Think about how many people must have complained about this first message to get them to delete it and even issue an apology," he wrote. "If you denounce genocide, some might think you’re being critical of Israel and we can’t have that".
The Forward news outlet, which targets a Jewish American audience, noted that Jews who have rallied against gun violence in the US and against China's crackdown on the Uyghur minority have used the phrase "never again" for their causes, but others oppose it for anything but the Holocaust of World War II.


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