Last month, when Breast Cancer Action, a non-profit advocacy organization, attempted to rent a billboard in Indianapolis, they got the kibosh by every rental company in the city.
The message was simple–the billboards simply read, “Eli Lilly is making us sick.Tell them to stop,” and referred to Lilly's manufacturing of recombinant Bovine Growth Hormone (rBGH), which has been linked to cancer. BCA followed the guidelines of all companies contacted, but Indianapolis is home to Eli Lilly's corporate headquarters, and it seems their ad dollars aren't good there.