One of the frightening aspects of ideology is how easy its governing principles can be obscured behind tautologies and reality-denying affirmations that are then effortlessly absorbed en masse simply through continuous repetition.
Ideology articulated in tautological form is what Orwell captured in his novel 1984 when he reduced Ingsoc (English Socialism) to three infamous slogans intended to shape and discipline the minds of Oceania's citizens: War is Peace; Freedom is Slavery; Ignorance is Strength. These statements appear to say two different things, but they actually say the same thing twice. They cannot be factually or logically refuted because they are self-reinforcing statements that point back to themselves. However, they do play an essential role in what Noam Chomsky has called the "manufacture of consent."