For anyone driving through the American countryside before 1963 there was a good chance they'd see a series of six signs spaced along the side of the road written to entertain and promote the sale of Burma Shave “brushless” shaving cream.
Here's one of the last set of signs from 53 years ago:
To split an atom
But as to whiskers
Let us at 'em
The Burma-Vita company's original product was a liniment made of ingredients described as having come from "The Malay Peninsula and Burma." Sales were poor until the company hit upon the road sign advertising gimmick, and at its peak, Burma-Shave was the second-highest-selling brushless shaving cream in the United States. But now those quaint little signs of Americana are as dead as Dodo Birds.